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RSS Marketing Industry News

  • 3 reasons your paid social ads aren’t converting (and how to fix them) February 21, 2025
    If your social ads aren’t converting, your creative, targeting or landing page might be the culprit. Find out what’s holding you back. The post 3 reasons your paid social ads aren’t converting (and how to fix them) appeared first on MarTech.
    Stephanie Trovato
  • Unlocking the power of marketing mix modeling solutions February 21, 2025
    MMM’s diverse applications — from budget to media optimization — make it a critical tool for proving and improving marketing performance. The post Unlocking the power of marketing mix modeling solutions appeared first on MarTech.
    David Walters
  • Marketing on LinkedIn: What you need to know February 21, 2025
    Your guide to LinkedIn's tools, marketing strategies and best practices. Updated with info on Conversions API and Revenue Attribution Report. The post Marketing on LinkedIn: What you need to know appeared first on MarTech.
    Constantine von Hoffman
  • Why buying-group marketing beats ABM every time February 20, 2025
    B2B buying isn’t a solo act. See how understanding group dynamics can make your marketing more precise and effective. The post Why buying-group marketing beats ABM every time appeared first on MarTech.
    Mike Maynard
  • How to unlock the true potential of AI with adaptive structure February 20, 2025
    Move beyond scattered experiments and build an adaptive, AI-ready marketing organization. The post How to unlock the true potential of AI with adaptive structure appeared first on MarTech.
    Melissa Reeve
  • Adobe looks to navigate privacy and advertising with Adobe Real-Time CDP Collaboration February 20, 2025
    Adobe’s new data clean room helps advertisers and publishers protect privacy while monetizing audiences. The post Adobe looks to navigate privacy and advertising with Adobe Real-Time CDP Collaboration appeared first on MarTech.
    Mike Pastore
  • CMOs say lack of resources is hurting growth opportunities February 20, 2025
    Resource shortages are hurting campaigns, operations, martech adoption and more, according to a new CMO Council report. The post CMOs say lack of resources is hurting growth opportunities appeared first on MarTech.
    Mike Pastore
  • AI-powered martech news and releases: February 20 February 20, 2025
    While vendors keep pushing agentic AI, reliability concerns keep customers pushing back. The post AI-powered martech news and releases: February 20 appeared first on MarTech.
    Constantine von Hoffman
  • Google, DoorDash, CBIZ, Adobe, Home Pros… see the all-new MarTech agenda! February 19, 2025
    Join us online March 25-26 for free to unlock a brand-new experience designed to inspire, inform, and engage like never before. The post Google, DoorDash, CBIZ, Adobe, Home Pros… see the all-new MarTech agenda! appeared first on MarTech.
    Lauren Donovan
  • B2B marketing on TikTok: What you need to know February 19, 2025
    With advertisers and users back on the platform, let's remember that TikTok is still an essential tool for connecting brands with customers. The post B2B marketing on TikTok: What you need to know appeared first on MarTech.
    Constantine von Hoffman
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