Marketing Industry News

Marketing Industry News

• 4 key features in Salesforce’s Agentforce 2.0 December 20, 2024
  The new version of Agentforce adds a pre-built skills library, Slack integration, a more powerful reasoning engine and an agent testing center. The post 4 key features in Salesforce’s Agentforce 2.0 appeared first on MarTech.
  Constantine von Hoffman
• The latest jobs in martech December 20, 2024
  On the hunt for something new? Check out who's hiring in martech this week. The post The latest jobs in martech appeared first on MarTech.
  Chris Wood
• 5 content killers that ruin results — and how to fix them December 20, 2024
  Struggling with underperforming content? Avoid these common pitfalls and deliver value to your audience to boost engagement and results. The post 5 content killers that ruin results — and how to fix them appeared first on MarTech.
  Moni Oloyede
• What retailer marketers should be thinking about in 2025 December 20, 2024
  Big changes in the search and discovery process and the growth of retail media are critical trends, says Criteo. And CTV is going to join them. The post What retailer marketers should be thinking about in 2025 appeared first on MarTech.
  Kim Davis
• Why DIY experimentation is critical to AI success December 20, 2024
  Your view of what’s possible with AI will be shaped by your own experimentation. You just need to find the time to make it happen. The post Why DIY experimentation is critical to AI success appeared first on MarTech.
  Milton Hwang
• The hidden reasons your CDP project is failing December 19, 2024
  There are things that go wrong with any big project and there are things that go wrong with CDPs. Let's plan to avoid those pitfalls. The post The hidden reasons your CDP project is failing appeared first on MarTech.
  Greg Krehbiel
• AI-powered martech news and releases: December 19 December 19, 2024
  Artificial intelligence can now lie intentionally. Researchers call this "faking alignment" perhaps because calling it lying is too close to the truth. The post AI-powered martech news and releases: December 19 appeared first on MarTech.
  Constantine von Hoffman
• The science behind high-performing calls to action December 19, 2024
  Craft CTAs using psychology and design principles to drive engagement, increase conversions and build trust with your audience. The post The science behind high-performing calls to action appeared first on MarTech.
  Stephanie Trovato
• How to use AI to find and prioritize untapped market segments December 19, 2024
  See how multiple LLMs — including Amazon’s new Nova model — can define market segments and help you develop ideas for your GTM strategy. The post How to use AI to find and prioritize untapped market segments appeared first on MarTech.
  Lisa Peyton
• Mobile’s growing role in holiday shopping December 18, 2024
  Shoppable TV ads and mobile wallets are winning a significant percentage of holiday purchases. The post Mobile’s growing role in holiday shopping appeared first on MarTech.
  Chris Wood