We try and keep up with the latest marketing industry news and trends. You should too!
Marketing Industry News
- How marketing data can make your performance review go from stress to success November 20, 2024Make performance reviews productive and stress-free by aligning on metrics, focusing on baselines and setting actionable goals. The post How marketing data can make your performance review go from stress to success appeared first on MarTech.Mike Ruff
- How to use AI and automation to organize your content marketing November 20, 2024Great content marketing requires more than a color-coded calendar. Learn how to create a flexible, budget-friendly system to keep you organized. The post How to use AI and automation to organize your content marketing appeared first on MarTech.Paul Fleming
- Stop killing customer engagement with assembly-line marketing: Embrace position-less marketing by Optimove November 20, 2024Position-less marketing is the way marketers execute at scale free from marketing assembly line constraints. The post Stop killing customer engagement with assembly-line marketing: Embrace position-less marketing appeared first on MarTech.Optimove
- Want to speak at MarTech? Submit your session ideas now for the March 2025 online event! November 19, 2024We’re looking for brand marketers and industry experts to speak on a variety of marketing and marketing technology topics. The post Want to speak at MarTech? Submit your session ideas now for the March 2025 online event! appeared first on MarTech.Kathy Bushman
- DOJ seeks sale of Chrome in Google antitrust case November 19, 2024The Justice Department also reportedly wants to expand advertiser control and transparency and ban exclusive search contracts. The post DOJ seeks sale of Chrome in Google antitrust case appeared first on MarTech.Anu Adegbola
- New rules for bulk email senders from Google, Yahoo: What you need to know November 19, 2024We've updated our story on bulk email restrictions with news that Google will begin deleting inactive accounts on Dec. 1, 2024. The post New rules for bulk email senders from Google, Yahoo: What you need to know appeared first on MarTech.Mike Pastore
- 5 ways B2B differs from B2C — and 3 ways they align November 19, 2024Unpack the nuances of B2B and B2C marketing — their unique challenges, overlaps and why the “business-to-human” mindset matters. The post 5 ways B2B differs from B2C — and 3 ways they align appeared first on MarTech.Mike Maynard
- 5 ways to integrate LinkedIn with your CRM for better sales-marketing collaboration November 19, 2024Connecting the largest online community of businesspeople with your CRM streamlines a number of processes. Here's how you can do it. The post 5 ways to integrate LinkedIn with your CRM for better sales-marketing collaboration appeared first on MarTech.Ali Schwanke
- TikTok launches AI video generation tool for marketers November 18, 2024Symphony Creative Studio turns product descriptions or URLs into video clips. The post TikTok launches AI video generation tool for marketers appeared first on MarTech.Anu Adegbola
- Use conversion rate as your key email marketing metric November 18, 2024Conversion rate is an under-utilized marketing metric. Here's how you can use it to understand and optimize list growth, engagement and bottom-line performance. The post Use conversion rate as your key email marketing metric appeared first on MarTech.Jeanne Jennings
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