A content audit – Very important, yet hardly ever done…
As we all know nowadays, if you want to drive traffic to your website, fresh content is important. If you have a website that sells a lot of products, it is critical to do a content audit at least once a year to make sure your information is up to date, appealing to the right people, driving the right traffic and getting the conversions you need to be successful. Here is a great article that shows you how to do this: